Previous work
Variety is the spice of life, and I’m fortunate enough to have worked on a wide range of projects for clients. From campaign launches to election campaigns, and more.
You can find out about some of these projects below.
Zeroing in on the ‘optimal pathway’ for a historic $368b program.
Strategic advisory
Report writing
Stakeholder engagement
The South Australian Submarine Taskforce (SASTF) was led by Defence SA, and supported the Nuclear-Powered Submarine Taskforce (NPSTF) established by the Department of Defence to deliver an optimal pathway for the AUKUS submarine program.
Hired as the Associate Director of Stakeholder Communication for the Minister for Defence and Space Industries, as represented by Defence SA, the role was designed to identify the South Australian stakeholders associated with the program, and recommend the communication medium, timing, style and message that should be used to engage or inform the various stakeholder groups.
Work included;
Identifying a list of key stakeholders, stakeholder engagement and consultation (individual meetings) and assessment of each stakeholders’ sentiment on the program. Stakeholders fell into eight broad categories including Government of South Australia, Local Government, Industry Groups, and Environment Groups.
Collaboration with senior nuclear technology specialist, Director Maritime and other members of the Defence SA team as required.
Delivery of a report for the state and federal government that outlined key outcomes of the stakeholder engagement program, including critical insights and learnings, priority actions, and recommended engagement plan.
Working closely with the Director Marketing and Communications, Defence SA on progress findings to ensure the team could implement any findings and sensitivities within communications plans.
Collaboration with the Defence SA Communications Team and NewsCorp editorial team to contribute story angles and relevant insights for the ‘Defending Australia’ special edition content.
This was a four month contract for two days a week.
Helping deliver Labor’s “historic landslide” election victory.
Event Production
Strategy
Production management
Earned media (PR)
Agency collaboration
Stakeholder engagement
Copywriting
Digital marketing
Working as an extension of both the South Australian Labor Party and the Office of the Leader of the Opposition, I was hired initially to help support marketing and communications both prior to the election, and then as part of the 2022 State Election Campaign Team.
I worked directly with a broad team that included the Leader of the Opposition (now our Premier, Hon Peter Malinauskas), prospective and existing Members of Parliament, and the behind-the-scenes team that achieved a “historic landslide” victory to oust the incumbent single-term government.
Work included;
Production of key events for the campaign including the Campaign Launch & Election Night (Adelaide Oval), SA Labor State Convention & Health Rally (Adelaide Convention Centre) and Community Consultation Events (forums). This included location searches/scouting, all event setup, RoS, talent search and management, event collateral, styling, invitation and attendance management, liaison with media and more.
Analysis of campaign asset qualitative research results and dissemination of insights and learnings for use in campaigning.
End-to-end production of stills & video shoot(s), working with award-winning political and portrait photographer, Ben Baker. Included development of shot list based on strategic requirements, talent and location scouting and selection, pre-production management, post-production oversight.
Collateral development and production, including working with designers, editors and print production, image selection and art buying.
Secured earned media to support the campaign objectives.
Worked with external agencies (creative/advertising and digital) to deliver campaign assets including the Gold Effie-winning TVC, and website development (back- and front end).
Management of the website via CMS including copywriting, adding Policy information, ‘How To Votes’, candidate images and bios, campaign videos, more.
This was a six-month contract for three days a week (including weekend work when required).
Assisting people to ‘Find Their Place’ in SA’s defence industry.
Copywriting
Stakeholder engagement
Digital Marketing
‘Find Your Place’ is a campaign driven by Defence SA to raise awareness of the career paths to, and opportunities for, employment within South Australia’s defence and space industries.
Once an ambassador was identified, I reviewed available background information, conducted an interview and any secondary research required and wrote the content. I also often edited images to suit the web template.
Content was designed for distribution via the Find Your Place SA website, on social media channels, and via eDM.
This was project-based work that ran across 4 months, working remotely when available, and when it suited stakeholders. Where specific delivery dates were communicated, work was planned to meet them.
Ad-hoc content creation for SA’s lead government agency for defence.
Stakeholder engagement
Copywriting/Content Creation
Digital Marketing
Utilising the knowledge gained through previous DefenceSA projects, I have provided assistance to the team on various copywriting tasks across the portfolio of brands.
Work has included writing press releases for upcoming announcements, commemorating the 50th Anniversary of the end of the Vietnam War and Veterans’ stories, and creating editorial articles in industry press.
This work has been contracted as required, and performed remotely. Where specific delivery dates were required, I have work with the team to ensure these can be met.
‘Talking Sh!t’ to increase prevention and early detection of Australia’s 2nd most deadly cancer.
Agency & partner collaboration
Stakeholder management
Content creation - copywriting & design
Event production
Analytics and campaign measurement
The Jodi Lee Foundation was granted to digest.
Further into campaign development, I joined the Jodi Lee Foundation team (client-side) to extend the campaign and prepare for in-market launch.
Work included;
Working with the integrated team including leadership, design, social media management, finance and more.
Content development (copywriting and design) of assets for eDMs, Health Professional educational material, online events (webinars), event signage, FAQs, stakeholder presentations.
Collaboration with creative agency partners (KWPX) to deliver final edited content, social media content & paid media scope, SEM, and website landing page.
Collaboration with GPEX and Tonic to deliver educational material for Health Professionals to support the campaign, including development of a Health Professionals resource website hub.
Working with PR Agency (THEY) on media release development and event coordination.
Set-up and management of a new CRM system, including creation of event invites, managing guest lists and invite send out.
Set-up of Zoom Events, event testing and RoS for consumer online webinar events.
Development of campaign KPIs and measurement framework, including set up of GA4 and analytics dashboard (HootSuite) for tracking.
Assisting with additional requirements including technology integrations, strategic partnership proposal development, asset creation and stakeholder engagement as required,
This was a six-week contract for three days per week, with flexibility when required.
